Reporting The News – How Tv Is Fighting Back-若槻ゆうか

UnCategorized With the incredible rise of the internet, traditional news bulletins on TV, radio and in newspapers have had to dramatically alter the way they engage with their audiences. With a new emphasis on .ment, celebrity stories and shock tactics, we look at how traditional news organisations are fighting the broadband revolution. Last Sunday, reality TV star Jade Goody, 27, died of cervical cancer. As tragic as the loss of the young mother undoubtedly is, many people .mented on the level of coverage that the BBC devoted to the story. The broadcaster received 69 official .plaints regarding the ‘excessive’ nature of coverage, many of the remarks focusing on the fact that her death was used as the lead story on the current affairs programme The Andrew Marr Show. Peter Horrocks, the head of the BBC’s newsroom, insisted that the level of exposure that the story was given reflected the public interest in the piece. However, many .mentators have remarked on how this demonstrates the trend for traditional broadcasters to resort to sensationalist or celebrity-driven stories to bolster audience figures. Of course, the level of publicity the BBC gave to Goody’s death pales in .parison to the immense amount of coverage Jade’s life was given in the tabloid newspapers and celebrity magazines. Following her career as a reality TV star, her fall from grace due to the allegedly racist remarks she made on Celebrity Big Brother, the discovery of her illness and her marriage to Jack Tweed, Jade’s life was exposed on an almost daily basis. Though Jade certainly courted the publicity, many arms of the traditional media used her life, and tragic death, to sell their product. It is not just celebrity-driven stories that the news is accused of using to accrue audience figures. Perhaps most damagingly, many have observed that news broadcasts often revert to simplification and shock-tactics to hype up their bulletins. A criticism levelled at America’s Fox News Network for many years, the trend to sensationalise news stories has started to affect Sky News and ITV amongst others. Sky’s latest advert for its news station is daubed with images of Madeline McCann superimposed into the reflection seen in a teardrop. Elsewhere, ITV have been criticised for their coverage of the current financial downturn. In simplifying the global situation by hoisting one or two less-scruplous bankers as scapegoats, they have created a mob mentality that has resulted in the recent vandalism of ex-RBS boss Fred Goodwin’s house and property. The prominence that news broadcasters in both Britain and the States have placed on the misdemeanours carried out by former bankers is seen by many as the driving force behind vicious threats made to former AIG workers in America. Other tactics that traditional news media broadcasters have been criticised for employing is the tendency to emphasis bad news stories over good. The old adage in US press rooms of "If it bleeds, it leads", is certainly more true today than ever before. TV .mentator Charlie Brooker recently highlighted in his BBC4 programme Newswipe how newsrooms recently publicised the story of Tim Kretschmer’s shooting spree in Germany over the many thousand of peace protesters that marched in Northern Ireland to denounce the recent upsurge in violence in the region. .prised of both Unionists and Republicans, the silent protests in Belfast, Londonderry, Lisburn, Newry and Downpatrick, marked a distinctive turning point in the history of Northern Ireland. However, because this was ‘good’ news, both the BBC and ITV ran the story as a subsidiary to the bloody shootings in Germany. What’s more, the newscasters lavished attention on the Kretschmer shootings despite advice from psychoanalysts which condemned over-exposure of such cases as a direct cause for further attacks. Whatever the justification in feeding public interest, traditional news broadcasters have to admit their preoccupation with chasing audience figures. In the increasingly fragmented avenues of the media however, perhaps colouring news stories in ever-more vivid and provocative colours is the only way to keep interest in television, radio and print news reports. The only question is how far the public is willing to accept this as an erosion of integrity. It certainly isn’t pretty; but it’s the news. About the Author: 相关的主题文章: